is an online playground targeted toward children where players can become their favorite animals and play in a beautiful and immersive online world – filled with games, interaction and tons of learning opportunities.We partner with for much of our multi-media content, so as kids are playing, they can watch videos about animals in their habitats, play games with trivia about the natural world and interact with friends surrounded by artwork inspired by real world flora and fauna. We definitely look at all the numbers that an average business looks at – revenue, sales, registrations, etc.
COPPA compliance ensures that we are doing everything we can to keep children’s personally identifiable information safe and secure and that we are keeping their parents aware of what our information privacy practices are. Our default chat setting is Restricted Chat, meaning that players can interact with each other using only words in our pre-selected dictionary.
As such, our databases are secure and we have robust filtering systems for our registration, chat and image collection functions. If a parent decides they would like their child to have more or less freedom in their chatting, the parent can choose to change their child’s chat settings within our Parent Dashboard.
I manage a large team of human monitors, all background checked and thoroughly trained, who constantly verify and improve our rules, guidelines, triggers and settings to ensure we are doing the most we can daily to keep that information secure – both according to the law, but also above and beyond, for the sake of our brand and for the players. For example, should the parent wish to allow their child to type “Yaaaaay! ” they could change the setting to Safe Chat that allows words to be typed outside of the dictionary.
During that time, they have tons of opportunities to play and interact, and as I like to say – accidentally learn.
Players watch over 60,000 minutes of videos each day and read over 275,000 animal and plants facts a day that are throughout .
What are the main federal rules that govern your work?As a game where players can purchase memberships, etc., we are, of course, PCI compliant with our financial transactions.We also comply with the Children’s Online Privacy and Protection Act (COPPA), but went even further and gained Safe Harbor with the FTC to ensure that we have even more help staying up to date as the laws change within the industry.We chose Safe Harbor through the Children’s Advertising Review Unit (CARU), as they also help to ensure that our advertising to children stays within best practices.As we expand into non-US markets, we will seek to achieve similar best practice status within each territory.And what does COPPA compliance mean for you in practice?