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Brand affinity is a metric that lets market researchers make predictions about how a consumer will behave.Brand affinity also adds a layer of information that is helpful when differentiating among consumers in order to accomplish market segmentation.

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Some of the indicators are: Whether it's a new business or an established company looking to grow its customer base, It’s important to realize it’s not something that can be forced or manufactured and requires investing some time and resources to develop company branding and customer loyalty.

Here are 5 ways to do that and boost brand affinity: Build your email list and use it to communicate with your customers.

Be it product updates or promotional coupons, it's important to keep in touch with your contacts to keep current and prospective customers thinking about the value that you bring to them.

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