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This commonly asked question got me wondering, why do we call New York City the Big Apple?

It was hoped that the red apples would serve as a bright and cheery image of New York City, in contrast to the common belief that New York City was dark and dangerous.

Since then, New York City has officially been The Big Apple.

In recognition of Fitzgerald, the corner of 54th & Broadway, where Fitzgerald lived for 30 years, was renamed "Big Apple Corner" in 1997.

has grown into an exciting and vibrant ecosystem for millions of developers and more than a billion users.

Based on the research of Barry Popik, the use of "Big Apple" to refer to New York City became clearer.

Popik found that a writer for the , John Fitzgerald, referred to New York City's races "Around the Big Apple." It is rumored that Fitzgerald got the term from jockeys and trainers in New Orleans who aspired to race on New York City tracks, referring to the "Big Apple." In the late 1920s and early 1930s, New York City's jazz musicians began referring to New York City as the "Big Apple." An old saying in show business was "There are many apples on the tree, but only one Big Apple." New York City being the premier place for jazz musicians to perform made it more common to referr to New York City as the Big Apple.A 1971 campaign to increase tourism to New York City adopted the Big Apple as an officially recognized reference to New York City.The campaign featured red apples in an effort to lure visitors to New York City.Whether you are a first time developer or a large team of experienced programmers, we are excited that you are creating apps for the is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful.We have updated the App Review Guidelines with that principle in mind.The guidelines themselves haven’t changed, but they are better organized and provide more context.